The soon take off of "Snakes on a Plane" signifies the launch of Hollywood's most Internet-friendly film ever. I mean, have you been able to hit many sites without seeing something on this film? And haven't we all had Samuel L. Jackson call our cellphones to let us know that this is his greatest film?
Some have voiced concerns over content because there was no pre-screens -- a move that typically equals disaster. And there are many admissions from the creative team indicating that they took blogger pointers (to the extent of reshooting segments) to overcome the misgivings of fans.
That being said, will anyone go see this beyond its second weekend?
Are you honestly willing to shell out the $5.50, $8 or $12 it will take to get you in for a first-run viewing? Is this just a $1 movie waiting to happen, or will you put it off until it is available at Netflix in a few months?
There sure is an unprecedented amount of hype from the studio and the blogs over the fan-friendliness of the film. But I'm betting that the studio really couldn't care less about what the Fanboys had to say ahead of time.
If this film comes in for a crash landing by weekend two, you can expect a completely revised and revisited pr strategy on the same order prior for the next crap movie.
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